When building up your eCommerce site, a very real option to consider is selling on Amazon. Amazon is an enormous player in the eCommerce world. Some can even compare it to a miracle cure, promising quick sales in a short period of time. Heck, if you don’t believe their prowess, research prime day which raked in about 1 billion dollars in 2017. However, when it comes down to it, you have two options:
- Jump on the Amazon bandwagon and reap the benefits for as long as they last
- Utilize your own resources and focus all efforts on your eCommerce business’s personal site
What will your business choose? The choice is yours.
It sounds like a dream. A giant eCommerce kingdom that will allow you to sell your products on their website, potentially introducing new shoppers to your brand. What could be better? Well, how unique is your product? There could be dozens of competitors for your product already on Amazon’s marketplace. If so, it becomes a game of numbers. Which brand has the best reviews and the best price, not to mention the best shipping options. If your product is unique, then you could be in the clear, but otherwise, you could be nickeling and diming to try to be the chosen product by shoppers looking to Amazon for the best deal. There is no limit to the number of sellers of the same, general product. If you don’t believe me, search running shoes on Amazon and see the thousands or results that pop up. It will be up to your brand to try to raise its ranks on the search results, hoping to be the product added to the shopper’s cart.
On the other hand, your eCommerce site can choose to be a renegade and go at it as an independent party. With a strong marketing and advertising strategy paired with a professional website, succeeding without big brother can be possible. No need to dock costs or quality. Reaching your target market can be achieved with an advertising strategy. The question is, what should your advertising include? We think the answer should be to have your brand everywhere.
By partnering with a data co-op, like Hivewyre, your eCommerce site will have access to in-market shoppers who may be new to your brand and could be one of your next loyal shoppers. In a conference we just attended, Google stated that 90% of people that are looking to buy something have no clue what brand they are going to buy. With that in mind, why wouldn't you want to access our data co-op? We have in-market shoppers looking for what your site offers. We can’t get you to all the places you need to be as big as Amazon, but, for display advertising, if you believe in retargeting, why not pre-target competing sites for new customers to grow your brand.
It is not about having the potential to have your product in front of thousands of shoppers on the eCommerce behemoth because you happened to be the best deal for the moment, but rather finding the right shoppers who are choosing your brand because they are already interested in buying what your brand has to offer. Pairing a strategic advertising strategy with an eye-catching, professional website that shows off your site’s value proposition and a consistent voice in social media that will attract your target shopper is what your eCommerce business needs to succeed without competing with the masses on Amazon for the best deal of the moment. Standing on your own isn’t hard with the right partners to succeed.
We are ready to stand with your site arm and arm to watch your brand succeed as an independent renegade. We want to help you find in-market shoppers who want what your site has to offer through the power of second-party data.
Hivewyre is a forward-thinking programmatic advertising company. Their private data cooperative allows advertisers to share first-party audience data and build targeted campaigns for prospecting new customers based on their competitors’ unconverted shoppers. Hivewyre advertisers have access to fresh, exclusive data that will never be sold to a third party. With over 500 retailers and over 100 million monthly in-market shoppers in our co-op, our distinct advertising strategy allows you to combat rising search engine PPC & PLA costs and the ever-expanding online marketplace growth. In addition to access to the exclusive data, co-op members benefit from full-service account management and detailed reporting of the return from advertising spend. To learn more about Hivewyre, visit www.hivewyre.com.