Until the end of time, people will be debating if the chicken or the egg came first. How could there have been a chicken if the egg didn’t hatch it first? Or, who laid the egg? The chicken must have been first. Both have their merits. If you want to get scientific, the oldest egg fossils are over 190 million years old, while the oldest archaeopteryx, a relative of a bird, fossils are around 150 million years old. So, by this standard, the egg came first. But, how about chickens and their eggs? Who knows. This hasn’t stopped people from debating. In digital advertising, there are two similar battles. First, there is the battle between the view and the click. Not only which came first, but which should companies care about more and place more weight on. Second, there is the battle between last click and multi-click attribution. Which should reign supreme when it comes to recognizing responsibility for conversion?

Read our white paper: Hatching Open Digital Advertising’s Own Chicken vs. Egg Debate

About Hivewyre:

Hivewyre is a forward-thinking programmatic advertising company. Their private data cooperative allows advertisers to share first-party audience data and build targeted campaigns for prospecting new customers based on their competitors’ unconverted shoppers. Hivewyre advertisers have access to fresh, exclusive data that will never be sold to a third party. With over 500 retailers and over 100 million monthly in-market shoppers in our co-op, our distinct advertising strategy allows you to combat rising search engine PPC & PLA costs and the ever-expanding online marketplace growth. In addition to access to the exclusive data, co-op members benefit from full-service account management and detailed reporting of the return from advertising spend. To learn more about Hivewyre, visit www.hivewyre.com.