Original Post on Phoenix Business Journal Chad Little is on to his fourth act in the digital ad space with a company he launched this fall called adhesive. Online advertising has always been about stickiness, and with adhesive, Little is working on solving the problems with display and direct response advertising he began addressing with his last company FetchBack. The Phoenix technology industry has seen its ups and down over the years -- but through it all, there has been an important constant: the people behind the innovations and companies that make up this growing sector. On March 7, the Phoenix Business Journalwill host its inaugural Tech Titans celebration to honor those who have made their mark in this diverse sector of the Valley’s economy. This year, we will honor two groups of individuals: Legends (those who helped to shape the local tech industry) and Leaders (entrepreneurs who are furthering its progress). We solicited input from members of the tech community for an initial list of names, then narrowed it down within our editorial department. To see all of this year’s honorees, along with some of their insights, click the image above to launch a slide show. You can learn much more about all of this year's honorees by picking up the March 8 edition of the Phoenix Business Journal, where we'll have a special section devoted to these leaders in technology. This year’s honorees hail from a diverse mix of businesses and backgrounds. Some are flying under the radar, while you’ve probably heard about others. Regardless, these titans are among those paving the way for future generations of leaders who will continue to position Arizona as a competitive technology hub. The Business Journal event will include a panel discussion featuring Craig Barrett, retired chairman and CEO of Intel Corp., who’s among our Tech Titan Legends. In addition, the panel will include three Tech Titan Leaders: Derek Neighbors of Gangplank, Jeff Pruitt of Tallwave and ethology, and Wendy Jameson of Colnatec. Don’t miss your chance to join us from 5 to 7:30 p.m. March 7 at the Arizona Historical Society, 1300 N. College Ave., Tempe.