The jewelry vertical includes countless brands, each trying to get more marketshare, get their name in front of more people and stay relevant to the customers they already have. Even when it’s a company that’s fairly well-known, ensuring that they're staying top-of-mind with those who love their brand and getting in front of the right shoppers is extremely important.
A jewelry retailer came to Hivewyre looking to get in front of more prospects and create an additional revenue stream. Although they already had a number of facets to their online marketing program, they wanted to utilize Hivewyre to obtain an increase in targeted impressions to their website along with a higher conversion rate.
Hivewyre decided to take a different approach and target a complementary category, “Women’s Apparel”, in order to get in front of the biggest audience possible ("Women's Apparel" includes over 1.7M new unique shoppers daily). By thinking outside the box, Hivewyre was able to successfully target in-market shoppers who were looking for jewelry and lifestyle brands just like the retailer’s.
According to the retailer, Hivewyre’s strategy “…definitely brought in a ton of new, targeted impressions to our website. It increased conversion and it’s just kind of been a different approach than it’s been with our other advertising vendors.”
We’ve seen a great ROI...
From March 1st - 31st, Hivewyre was able to achieve the following results:
- 2:1 ROI
- $15 eCPA (Surpassing a goal of $20)
- $28,000+ Conversion Value
Conversions between March 1 - March 31, 2015.
Hivewyre has continued to help grow the retailer’s brand, add incremental value and act as a true extension of the retailer’s marketing team.
"I think it’s great. It’s been very easy, and changes have been really quick," the retailer said. "Email response time has been very fast and we’ve seen a great ROI..."